About Us

Who We Are

We are more than just a market research agency , we are your insight partners.

With over 10 years of experience, Field Groups has established itself as a trusted provider of high-quality market research services across Africa, the Middle East, Asia, and beyond. We specialize in delivering accurate, reliable, and timely data that helps businesses make smarter decisions and stay ahead in competitive markets.

From recruitment and data collection to analysis and reporting, we provide end-toend research solutions tailored to your unique needs.

Our strength lies in combining deep local expertise with international research standards, giving you actionable insights grounded in real-world market dynamics.

Business Meeting
Business Meeting

What We Do

We support businesses in understanding customers, markets, and trends through a full spectrum of research services:

  • Participant Recruitment
  • Data Collection (Qualitative & Quantitative)
  • Data Analysis & Insight Generation
  • Reporting & Strategic Recommendations

Whether you’re exploring new market opportunities, testing product concepts, or tracking brand performance, we’re here to provide the insights that matter most.

Mission, Vision & Value

Mission, Vision & Value

Our Mission

To provide high-quality, cost-effective research solutions that empower businesses to make informed decisions, understand their customers, and succeed in competitive markets.

Our Vision

To be the most trusted market research partner delivering actionable insights that drive business growth and connect brands with people across diverse markets.

Our Values

  • Excellence: We are committed to delivering research solutions of the highest quality, ensuring accuracy, reliability, and relevance in every project.
  • Integrity: We operate with honesty, transparency, and respect, building trust with our clients, partners, and respondents.
  • Customer-Centricity: We put our clients at the heart of everything we do - designing research that addresses their unique challenges and goals.
  • Collaboration: We believe in the power of teamwork, working closely with clients, field teams, and partners to achieve the best outcomes.
  • Innovation: We embrace new technologies, methodologies, and ideas that enhance the way we collect data, generate insights, and deliver value.

Anthony O.

Research Director

Their attention to detail and rigorous quality checks ensure our data is both accurate and actionable. We've relied on them for multi-country studies, and they've delivered consistently, even under tight timelines

Stephen K.

Director Research & Regional Projects

We value their transparency, regular updates, and proactive problem-solving. Their local field teams provide not just data, but context, making our impact assessments far more insightful.

Anthony C.

Founder & CEO

In challenging and remote areas, their field team has shown exceptional resourcefulness and cultural sensitivity. Their ability to engage diverse populations while maintaining research integrity is impressive.